An Overview of Google Ads (Formerly known as Google Ad words)

Google is one of the leading search engines with more than 259 unique visitors and more than 5 billion daily searches. Google ad was introduced in the year 2000 as “Google Adwords” and in the year 2018 it was renamed as “Google Ads”. With billions of daily interactions, the possibility of your potential customer searching for your products and services is very high. 

That is the reason why most of the small and large businesses prefer to use google ads because it offers a magnificent return (ROI) of $3 for every $1 spent on the ads. So with higher reach chances of your web pages getting discovered by your potential customer are high and you will be able to generate good revenue when it comes to ROI. 

If you are new to google ad then you might be having a lot of questions about it’s working the money you need to put in and more. Well if these questions are troubling you then don’t worry we are here to help you with every small answer you need related to Google ads.  

In this article, we are going to give every small detail about how Google ads work, various tips that you can use to optimize your google ad campaign, and most importantly the Google Ads cost. So make sure you stick till the last to discover every small detail about Google ads.

Why Advertise on Google? 

As mentioned earlier Google is one of the most widely used search engines that receive more than 5 billion search queries every day. Not only that but the platform was made available to the user in the 90’s making it the oldest paid advertising platform. Nowadays Google is becoming a source for finding answers or solving problems. Whenever a user comes across any small query or problem the first thing that pops up in their mind is to use Google to find the answer. 

In search results, the users are represented with a mixture of paid advertisement and organic results so if you think your potential customers are not searching for business or product or service as a solution then you must reconsider your thinking. Google is being used to find answers for every small question and also to make purchases. 

Read More: Google Advertising: How Much Does Google Ads Cost?

Visit Site: Wordpress Website Design Company