1. Offer detailed Information 

Before making any purchase, there is a group of customers who conduct in-depth research and analysis of the product they are looking to buy. The good thing is that conducting research and analysis about a product reduces the chances of experiencing post-purchase dissonance. Because they have already evaluated the product which means your customers know what they are buying and what they are paying for. 

So if you want to reduce post-purchase dissonance then it is recommended to provide detailed information about your product. Providing detailed information about your product in the form of a micro-content will help them to explore more about your product. There are many eCommerce websites already using this technique to educate their audience about their product in the form of micro-content videos. 

You can visit your competitor’s website to analyze what type of content they are using on their product page and on social media pages. blogs are also the best option to educate your audience on why they should buy the product and how it is going to benefit them. 

2. Set Correct Delivery/shipping expectation 

Today almost every eCommerce company knows the importance of shipment date and the estimated delivery date of a product. Most of the online shoppers make their purchase decision based on the estimated delivery date. If your eCommerce website fails to deliver on the 

Now you may think how it will increase the chances of post-purchase dissonance? Every customer anticipates receiving their product on the estimated delivery date that you display on your eCommerce website. Look at the above image to determine how amazon is displaying estimated delivery time on their website and in the email. 

After purchasing the items your customer is already excited about receiving the product and as the day passes your customer excitement level increases. If you fail to deliver the package on the estimated delivery date then there will be post-purchase consequences.

Read More: 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance

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