What is a Splash Screen? 

A splash screen appears for a few seconds after you open a mobile application on mobile devices. You must have come across these types of splash screens in your daily life. If you open mobile applications like Facebook, Netflix, The New York Times, and more you can find a splash screen displaying either the brand name or logo.  

A splash screen is also called a launch screen or startup screen that appears when a user opens a mobile application on their mobile devices. Not every mobile application has a splash screen feature but embedding a splash screen into your mobile application will surely help you to increase your brand awareness. 

Why is Splash Screen important for mobile apps? 

If you are confused, whether you should implement a splash screen or not then remember your first impression is going to be your last impression. Splash screen creates the first impression of your brand in the user’s mind.  

Even if you don’t implement a splash screen your sales and revenue will not get affected. But implementing a splash screen will help your customer to associate and build a long relationship with your brand. It will also help them to recognize your brand whenever they see a logo or your name. 

We can take the example of popular mobile apps like Facebook, Netflix, Uber, and more.  Even though being popular they use splash screens in their mobile app because they look for building long term relationships with their customers and users.

Netflix’s splash screen has grabbed many users’ attention. If you are a Netflix user then you can remember the simple and intuitive logo appearing on the screen when you open the application. Have you ever observed the Skype splash screen appearance?

If no, then right now you should open and check the Skype splash screen. Whenever you open the app an attractive logo pops up in the middle and you can find an animated graphic bouncing around until your main page appears. These types of activities help in improving your brand identity and separate you from your competitor’s application.   

Tips to design an attractive splash screen for your mobile 

After knowing what a splash screen is and the importance of a splash screen.  Now you might be thinking about how to create an effective and attractive splash screen for your mobile application? Below we have mentioned some tips that will surely help you to create an intuitive splash screen for your mobile application. 

1. Be Creative and Use Simple Design 

By creating a splash screen your motive is to attract your user’s attention for a few seconds. To do that we would recommend you keep the design as simple as possible because today simple visuals and graphics look more attractive than the complicated one. (Image source)

However, by creating a simple design, we don’t say creating an ordinary design. Instead, you can use your creativity to create a simple and attractive design for your splash screen. An intuitive splash screen for a mobile application is the creative mixture of colors, logos, and background. 

Make sure your logo is compatible with the background color and placed in the right place. Because that is going to be the key factor of your splash screen. Try to minimize the use of words and letters in your splash screen as it will increase the load time. 

Remember your splash screen is just for making your brand or logo memorable so don’t include any message in your splash screen. Keeping above splash screen tips and tricks can help you in creating an attractive and eye-catchy launch screen for your mobile application users. 

Read More: How To Create An Attractive Splash Screen? Explained With Implementation Of Splash Screen In Android

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