If your business is planning to create and run an email marketing campaign then it is important to know about the different types of email that you can send to your subscribers.
1. Offer Related Email
Undoubtedly offer related email grabs subscribers’ attention and has maximum open rate and conversion rate. Most of the companies send these types of emails as a “thanksgiving” for being their loyal customer. And subscribers also enjoy having this type of email in their inbox. Sometimes offers related emails are used to drive back abandoned cart shoppers.
Generally, an offer-related email contains discounts, coupons, and special offers provided by the companies to their subscribers. These types of emails can help you in getting high click-through and conversion rates.
It is not compulsory that an offer can be a huge discount like 40% or 50% on the product. If your business model does not allow you to offer huge discounts and coupons. Then you can also offer something like free shipping or a small discount like 8% or 10% that can act as a small incentive.
2. Newsletters
An email newsletter is one of the most popular types of email. It is used by almost every email marketer in the world. Because an attractive email can boost your website visitors. It can help you in converting your subscribers into paying customers.
That’s why it is an important part of email marketing. If you are planning to send an email newsletter then get it verified with an experienced digital marketing agency because an email newsletter can showcase the company’s reputation. A boring and irrelevant content inside a newsletter can frustrate your subscriber and they may unsubscribe from your email list.
Marketers schedule this email newsletter for weekdays to grab their subscriber’s attention. That’s why it is essential to send important and informative content to subscribers. Most of the newsletter is delivered weekly. So check your content before sending it to your subscriber, if you don’t have proper content then don’t forcefully pitch your monotonous content to your subscribers. Check different newsletters examples by HubSpot.
Read More: 10 Different Types Of Email Every Business Should Send
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