Introduction to Guerrilla Marketing 

Many of you might not have heard about the word Guerrilla marketing but it is well known in the marketing world. So in this article, I’ll explain to you what Guerrilla marketing is and why it is different and helpful in creating brand/product awareness among consumers.

After reading this article I’m pretty much sure that you will add one more creative marketing strategy in your list that can help you in advertising your brand. So, let’s start from the basics and we will go deep into guerrilla marketing strategies.

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About Guerrilla Marketing or Little-Known Facts

Guerrilla Marketing is a creative marketing strategy used by most brands and small businesses around the globe to advertise their products unconventionally.  It was introduced or popularized by Jay Conrad Levinson in the 1980’s. He wrote several articles and books on guerrilla marketing tactics that helped many brands to create awareness. 

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Nowadays most of companies prefer to use guerrilla marketing tactics as it requires more creativity and little budget to spend. It is cheaper than traditional marketing. As it is cost-effective and focuses more on reach than frequency, most small and big brands try to indulge and get customer attention. 

Generally, Guerrilla was derived from the word guerrilla warfare. 

Why Guerrilla Marketing is an effective strategy?

Now you may wonder if there are lots of creative marketing strategies to get user attention. So, why do many brands focus on guerrilla marketing??

In guerrilla marketing, a marketer focuses on creating a buzz among the consumer that can help a brand to gain more profit. The main aim of this type of marketing tactic is to obtain the maximum number of customer attention with a limited amount of resources. Most of the marketers around try to create surprising and memorable business strategies that can help the consumer to remember the product/brand for a long time.

Various Types of Guerrilla Marketing Strategies 

Street Marketing strategy

The main motive behind street marketing is to advertise the product or brand on the streets and in public places to grab the user’s attention. Big brands like McDonald’s, Domino, Nike, Puma, etc find street marketing to be the most convenient way to connect to users and spread awareness of the brand. Mcdonald’s created zebra crossing called “Mcfries Pedestrian Crossing”, Nike started displaying its logo in roadside benches. Creative marketing strategies have always helped big brands to create awareness among their consumers. Small companies also prefer to advertise on the streets. There are various business strategies adopted by many brands to advertise on Street like distribution of flyers, pamphlets, human animation, Holograms, product demonstrations on the streets as well as on traffic signals. 

Read More: What Is Guerrilla Marketing? Top Effective Examples And Tactics

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